A consultant working on a range of community projects, Wendy is a qualified youth and community worker.

Wendy Sugarman – WSA Company Director

Wendy is Director of WSA Community Consultants and has been established in business for 19 years, with a background in youth and community work prior to that. She has worked as a youth and community worker with young people and adults on a range of projects and initiatives.

She has proven experience in working alongside communities securing representative community involvement and participation. Wendy has worked both in the Voluntary and Statutory sectors. She managed a London-wide Young Women’s Unit for five years, focussing primarily on supporting work with girls and young women in a youth work setting across London.


Wendy is committed to challenging discrimination in her work and sees community development as a powerful tool in changing the balance of power and achieving social justice and equality. As such, she has a strong background in process-based development work and ensures that within all projects there are elements of action learning to support best practice.

Examples of projects undertaken include:

  • supporting 12 community partners running community assets for Clarion Futures
  • working with a colleague to develop, implement and evaluate a neighbourhood change project (using Theory of Change methodology) with all sectors and stakeholders for the Grahame Park area of Barnet
  • supporting Big Local areas around a range of projects, including being a Rep, assessor, facilitating learning events, plan-writing for areas, research in areas and offering capacity-building support.

Wendy has also worked as a community engagement consultant for the ‘Healthy Borough Programme’ in Tower Hamlets, addressing the environmental aspects that lead to people not maintaining a healthy weight. Her work there has included managing the roll-out of a grant programme for the third sector and developing and implementing a community-engagement strategy for the programme.

Wendy is the lead external evaluator for the Maternal Mental Health Alliance Campaign, Everyone’s Business, leading a full evaluation team and undertaking a long-term evaluation of the Campaign across four nations.

She is also doing extensive work around the whole area of patient voice and sharing lived experience. This has been both within the UK and abroad.

For NHS England, she has co-led three programmes, including training for London Patient and Public Voice Partners, development of e-learning courses and, more recently, training at a national level of Patient and Public Voice partners, including training and working with Peer Trainers who are all experts by experience and sharing their own Patient roles.

This work has also been taken on internationally, where Wendy is working with the NCD Alliance to develop a global programme to roll out the Our Views Our Voices training programme: in May 2018, Wendy and a colleague’s training for this attracted 21 patient advocates from 13 different countries. Wendy has also trained Patient Action Groups in Asia around finding and using their voice for change.

Wendy has research and analytical skills supporting her role in community development. She has experience in developing tools to support her work and engage with the community. She has strong networking skills and the ability to access relevant information.

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